You run a drive-in, not a tech company.
Tickets, email, and branded pages that feel like yours — not a generic checkout site.
The reality
Stop stitching together tools for show night.
Most platforms do one thing and leave you duct-taping the rest.
Run the night
Drive-in ready ticketing
Sell the right ticket types for cars and guests, without fighting a seat-map tool.
Smooth operations
Stay on top of what's happening: sales, capacity, check-ins, and night-of changes.
Keep guests informed
Built-in email
Send announcements, reminders, and last-minute updates without bouncing between systems.
Branded marketing pages
Launch event pages that match your theater and convert without feeling template-y.
Know what happened
Analytics that matter
Know what happened after close: admissions, trends, and performance by show and night.
Ticketing
Faster lines, flexible pricing, happier guests.
Make buying simple and check-in even simpler—especially on your busiest weekends.
- Ticket types that fit drive-ins (cars, passengers, bundles, add-ons)
- Quick check-in so the gate keeps moving
- Easy updates when reality happens (late arrivals, capacity shifts, weather)
Operations
Run smoother nights with a single control room.
Your staff shouldn't be guessing. One place, clean nights.
Marketing pages
Campaigns and pages that look like your theater.
Event pages for special nights, season passes, and big weekends — on your domain, in your brand.
- Branded pages on your domain
- Reusable templates for recurring events
- Easy path from browsing to buying
Email for the updates drive-ins actually send.
Forecast changed? Gates opening early? Get the word out fast.
- Announcements, reminders, and day-of updates
- Segments for the right audience (members, ticket buyers, locals)
- Consistent branding across every message
Why us
Built by someone who runs a drive-in.
We've spent 9 years behind the screen — selling tickets, chasing weather forecasts, and duct-taping tools that weren't made for this. Third Lane is the software we wished we had.
Meet Ray, your always-on support agent
Handles the repeat questions so your team can run the show.
Answers showtimes, rain policies, and ticket questions
Available 24/7, even on your busiest nights
Pulls from your live showtimes and theater info
Open next season with fewer headaches.
Branded ticket pages, built-in email, and drive-in-first operations. Less tool switching. More sold-out nights.
Early access spots are limited.
Join the waitlist
Be the first to know when we launch.
Built for drive-ins and indie theaters. Get early access.
Early access when we launch
Founding member pricing
Direct input on features